Info on the Artist Cincere

The artist Cincere is a singer and a song writer as his first ever song was 'I Do' was first  played on Kiss 100 in 2004. It was so good that it has been remixed by someone else with Cincere still in it. Cincere’s WAMI award winning song of the year “Daddy” is a musical masterpiece with the exquisite lilt of a symphony string section. And before when he was young he used to always perform at his local church. Even though Cincere didn't come form a wealthy background he still pursued his ambition to become a world wide artist, in doing so he has had several albums come out. Still he has managed to do well as his record company is called "Armed Force Entertainment" and he is waiting to do an international tour. 

100 greatest music video Top 10

These are the top 10:


10 - Nirvana - Smells like teen Spirit
9 - Madonna - Vogue
8 - The verve - Bitter sweet symphony
7 - Michael Jackson - Billie Jean
6 - Robbie William - Rock DJ
5 - Madonna - Like a prayer
4 - Queen - bohemian rhapsody
3 - A-ha - Take on me
2 - Peter Gabriel - Sledgehammer
1 - Michael Jackson - Thriller

In this Thriller song the girl during this scene was told to just walk straight and then the directors told Michael Jackson to keep 4ft of her and the  dance was just improvised as they walked along.

Most of this song was hand drawn but then they had some bits which was reali life.

This is the song that was placed at number 1

The Email

This is the email that we sent to the artist requesting can we use the song that he made. But when we sent the email we forgot to ask if we can have the lyrics to it as well so we have to try to get the lyrics some how. 

Our song

This is the song that we decided to do a music video for and we had it checked by the teachers and they said it was ok.

We also chose this song because it would appeal to young people.

preliminary music video

To edit our preliminary music video we used Final cut express. and we will be using this software to edit our music video.

100 greatest music video 25-11

25 - Madness - Baggy Trousers
24 - Radio head - No Surprises
23 - Britney Spears - Baby one more time
22 - Justin Timberlake - Cry me a river
21 - Queen - I want to break free
20 - Gorillaz - Clint Eastwood
19 - Madonna - Material Girl
18 - Beyonce - Crazy in love
17 - Blur - Coffee & TV
16 - Out kast - He ya
15 - R.E.M - Everybody hurts
14 - Christine Auguilera - Dirrty
13 - Pink Floyd - Another Brick in the wall
12 - Michael & Janet Jackson - Scream
11 - Cold play - The Scientist

This Michael Jackson video cost $7 million which even to this day is the most expensive video made.

This video caused a lot of problems with the media as some people thought it was too much, this was because she was 20 years old and she dressed up as a school girl.

For this video they wanted to record where he was under water and he tried to hold his breath for a long time but kept on failing. Then finally on the last take he got it right and when the water escaped he had a big smile on him like he succeeded something big.

This song was made after he broke up with Britney Spears and wanted to show his feelings.

100 greatest music video 45-26

45 - Aero Smith - Crazy
44 - Kylie Minouge - Cant get you out of my head
43 - Dire Straits - Money or nothing
42 - Bjork - Oh so Quiet
41 - Spice Girls - Wanna be
40 - Missy Elliot - Get ur freak on
39 - Pulp - Common people
38 - Fat boy slim - weapon of choice
37 - Guns 'n' Roses - November rain
36 - Red hot chili peppers - Give it away
35 - Sinead O'Conner Nothing compares 2U
34 - The white stripes - Fell in live with a girl
33 - U2 - The sweetest thing
32 - Chris Isaac - Wicked girl
31 - Eminem - Stan - Post
30 - Weezer - Buddy Holly
29 - Electrix Six - Gay Bar
28 - Foo Fighters - Learn to Fly
27 - David Bowie - Ashes to Ashes
26 - TLC - Waterfall

This is a Screen shot from Eminem's video Stan and the song is all about a number 1 fan who dedicates his to Eminem.

100 greatest music video 59-46

59 - Abba - Knowing me Knowing you
58 - The Cure - Close to me - This video is unique because it was filmed inside a cupboard
57 - Meatloaf - I'd do anything for love
56 - Eminem - Without me
55 - Fatboy Slim - Praise you
54 - Duff Punk - Around the world
53 - Wham - Club tropicana
52 - Massive attack - teardrops
51 - Run DMC and Aerosmith - Walk this way - it was a battle between the two bands
50 - Paul Simon - You can call me pal
49 - Jamiroquai - Virtual Insanity
48 - Johnny Cash - Hurt - This song was made 6 months before Johnny died
47 - The Prodigy - Fire Starter
46 - Adam and the Ant - Prince Dancing

When they were recording they had people dress up as tourist so no one got suspicious.

In this Eminem video they were trying to mock Batman and Robin.

100 greatest music video 76-60

76 - Beatles- Strawberry fields
75 - Duran Duran - Rio
74 - Wu tang clan - Gravel Pit
73 - Basement Jax - Wheres your head at
72 - Robert Palmer - addicted to love
71 - Bjork - All is about love
70 - The Police - Every breath you take
69 - Frankie goes to hollywood - Two Tribes
68 - Madonna - Ray of light
67 - Beastie boys - Sabotage
66 - Bob Dylan - Subterrian homesick blues
65 - The Aphex - Window licker
64 - Bjork - Human behavior
63 - George Michael - Outside
62 - Blur - Parklife
61 - The Prodigy - Smack my b*tch up
60 - Eurythmics - Sweet dreams

Case Study

Director Jamie Thraves made a short film at University, and he used that short film to get himself in to the filming industry. It worked out well in some way as he made 3 shirt film with a budget of £5000 for each film.

This is how the process worked-

• A commissioner from the record label send the track out to 5-10 different directors
• The directors then each all submit and idea
• At this stage no one is paid
• Then the record label picks the best idea and then chooses that director
• Only then is the director paid

And this is how Jamie Thraves became known as he submitted his idea and they are now known as the two best music video's. 

They are : 

1) Radiohead- Just 

    £100,000 budget 

    filmed in three days

2) Cold play- The Scientist

    £200,000

    filmed in three days

Jamie Thraves most song is for a japanese pop star and the video currently cost £20,000 and that was filmed in two days so one day less than the other two songs he directed.  

How might we measure the success criteria of a music promo video?

• Check how many views it got on YouTube 
• Sales of CD's/Downloads 
• Charts
• How much money it made
• Reviews in newspaper and articles 
• Amount of publicity
• Most viewing of music video now appears to be online
• VMA Awards/ MTV awards

Before people had to wait for there music on TV and may never used to come on but now with the help of the internet people can just go online and search for and find it, so bringing the rating of the music up.

What is the purpose of a music promo video?

• The purpose of it to entertain the video
• promote the video/artist/album 
• advertisement
• Illustrates the song
• Appeals to a visual audience 
• expresses an individual emotions
• Tells a story
• Markets an image
• Persuades audience to buy CD/downloads
• Raises the audience awareness or profile of the artist group
• To make an artistic statement - e.g. Talking head - once in a lifetime.